WH questions to help shape your interviews
Derived from Lewrick, Link, & Leifer, Design thinking playbook. 2018. Wiley.
| What | Who | Why | Where | When | How |
|---|---|---|---|---|---|
| What’s the problem? | Who is involved? | Why is the problem important? | Where does the problem occur? | When did the problem begin? | How could this problem be an opportunity? |
| What would we like to know? | Who is affected by the situation? | Why does it occur? | Where was it already solved before? | When do people want results? | How could it be solved? |
| What assumptions are we making? | Who decides? | Why is it not yet solved? | Where do similar situations exist? | When can the project start? | How have people previously tried to resolve the problem? |