Home | Syllabus | Grading | Schedule | Resources

Term 1, Class 22

Design Sprint Project Demo Day

Learning Objectives

Pre-Class Assignment

Prepare your presentation. Your presentation should be structured as follows and last no more than 10 min

  1. Title
    • Team name
    • Logo or wordmark (optional)
    • Tagline: 1-3 sentences describing what the team does and why audience should care
  2. Team members
    • Names, photos, year/major, roles on team
    • Ideally, photos should either have a fairly consistent look & feel (such as coordinating and taking photos specifically for this purpose, with similar backgrounds, angles, etc). Each face should be recognizable and lighting/image quality should be good.
  3. Interview Process
    • Your “methods section”
    • The number of interviews you conducted
    • The demographics of the people you interviewed. Be sure to respect individuals’ privacy and not reveal identifying information.
    • How you conducted the interviews (e.g., in person, over Zoom, etc.)
    • Other (secondary) research you conducted
  4. Persona
    • The persona of your target user/beneficiary
  5. Proposed solution
    • You may use more than one slide, but try to be concise.
    • Consider using drawings, graphics, storyboards - be visual
  6. Value Proposition Canvas
    • Showing the problem-solution fit in terms of customer jobs, pains, and gains, and how these align with solution pain relievers and gain creators. The format of this is flexible, as long as the information from the VPC template is there.
  7. Prototype
    • Your low-fidelity prototype.
    • The questions you wanted to answer with your prototype, and your hypotheses concerning the outcomes.
  8. Prototype demo (if any)
    • Show the prototype. Live demos are extremely risky, and your time is short. So it’s better to demonstrate it in slides or a video
    • The results of your testing, specifically in terms of addressing the question(s) and hypotheses you presented earlier
  9. Conclusions & Next Steps
    • How the results of testing your prototype inform your thinking about next steps. Regardless of whether your team actually has any inclination to move forward with the project, discuss next steps if you or another team were to continue. If your testing revealed that you really needed to go back to the drawing board and rethink a lot of things, that is a valuable lesson and a sound decision. In other words, don’t feel you have to “sell” something that you’ve found holes in. What we’re looking for is how you apply what you’ve learned so far in the class to make “next step” decisions.
  10. A clear ending
    • Some sort of conclusion/thank you slide to make it clear to the audience when you’re done.

Class Outline